PAST WINNERS
2008 Results
Best Use of Data in Technology, Communications and Web-based Services
sponsored by Marketing Metrix
WINNER
Telefónica O2
Idiro Technologies
United they stand, divided they fall
FINALIST
GB Airways
EHS Brann Discovery
Business Performance Dashboard
___________________________________________________________________
Best Use of Data for a Financial Institution
sponsored by DataFlux
WINNER
Lloyds TSB – Group Marketing
Experian-Decision Analytics
Cross Project Budget Optimisation
HIGHLY COMMENDED
Allianz Insurance
Datalytics
Allianz INsurance - Acquisition Modelling Project
FINALIST
HBOS
Lloyd James Group
Prime Loans Acquisition
FINALIST
More Th>n
Acxiom
More Th>n
___________________________________________________________________
Best Use of Data in Charity
sponsored by meta-morphix
WINNER
Macmillan Cancer Support
Joshua G2
Creating the Best Donor Experience
FINALIST
Prospecting for Gold
Matrix-Data Solutions
Matrix-Data Solutions builds Wealth Intelligence Database for Prospecting for Gold
___________________________________________________________________
Best Use of Data for a Financial Product
Sponsored by Matrix-Data Solutions
WINNER
Allianz Insurance
Datalytics
Allianz Home and Motor Insurance - Prospect Modelling
FINALIST
HSBC
Lateral Group
Business Internet Banking & Google
FINALIST
RIAS
Tri-Direct
Solving a paradox: refining targeting yet expanding the universe
___________________________________________________________________
Best Use of Data in Travel
Sponsored by CONSUMERSKETCH
WINNER
Group RCI
Dataforce Group
Customer Intelligence Delivers A Personal Holiday Experience
HIGHLY COMMENDED
Best Western GB
Identex
How Best Western GB combined traditional direct marketing techniques with digital marketing, to outstanding effect
FINALIST
Lincolnshire Tourism
EuroDirect
Generating Brochure Requests for Rural Breaks
FINALIST
Virgin Trains
tree
Customer Knowledge Project
___________________________________________________________________
Best Use of Data in Leisure
Sponsored by CONSUMERSKETCH
WINNER
Luminar
Dataforce Group
Customer Insight Delivers For UK's Leading Destination Entertainment Business
HIGHLY COMMENDED
Betfair
CDMS
Using Data Management to Fuel the Growth of Online Betting
FINALIST
Sport England
Experian
Using customer insight to prevent us from becoming a nation of couch potatoes
___________________________________________________________________
Best Use of Data in FMCG
Sponsored by Bounty
WINNER
Coca-Cola Enterprises
Serendipity2
Hosting & Managing Coca-Cola's Customer & Prospect Database
FINALIST
Nestlé Purina Petcare
BlueberryWave
Felix Lifetime Loyalty Programme
___________________________________________________________________
Best Use of Data in Business to Business
Sponsored by Dun & Bradstreet
WINNER
Silent Edge - The Sales Performance Authority
The Sales Competency Evaluation Systems
HIGHLY COMMENDED
EON
TDX Group
Automated Debt Recycling for EON
HIGHLY COMMENDED
Viking UK – An Office Depot Company
Marketing Databasics
Cross Campaign Optimisation - To Improve Campaign Profitability
FINALIST
HSBC
Lateral Group
Business Internet Banking & Google
FINALIST
npower
pH Group
Mid Market Data Strategy
FINALIST
Rapid Racking
Blue Sheep
Pathway to Success
___________________________________________________________________
Best Use of Data in Home Shopping
WINNER
Argos
Bounty
Intelligent use of data in an email campaign
HIGHLY COMMENDED
Scotts & Co
Golley Slater ‘HALO’
Personalisation Powers - Data Performance
FINALIST
Compton and Woodhouse
Fraudscreen
Adding a New Dimension to Risk Assessment to Improve Customer Value
FINALIST
LOVEFiLM
ohal
Cutting the Cost of Subscriber Acquisition Using Econometrics
___________________________________________________________________
Best Use of Data in Retail
WINNER
Waterstone’s
EHS Brann Discovery
Double Points Activity
FINALIST
FOCUS DIY
TANGIBLE DATA
Every cardholder counts - making loyalty an affordable advantage for FOCUS
___________________________________________________________________
Best Use of Data in Public Sector and Healthcare
Sponsored by TANGIBLE DATA
WINNER
The Central Office of Information
OMD Data
COI Artemis
FINALIST
Bupa Care Homes
EuroDirect
Recruitment Mailing Campaign
FINALIST
Datanomic
County Durham Primary Care Trust & Darlington Primary Care Trust Deploy Datanomic dn:
Director for Better Decision Making
FINALIST
Sport England
Experian
Using customer insight to prevent us from becoming a nation of couch potatoes
___________________________________________________________________
Best Use of Data in Energy, Environment and Carbon Management
WINNER
ENERGY SAVING TRUST
TANGIBLE DATA
Incresing Awareness and the Call to Action - Reducing the Environmental Impact of Company Car Fleets Through and Intelligent, Multi Channel Approach to Campaigning
___________________________________________________________________
Best Suppression Data
WINNER
Experian QAS
Batch with Suppression: Let data Suppression take care of itself
FINALIST
The Software Bureau
Creating an Industry First - Embedding the UK's Leading Suppression Files into Cygnus
___________________________________________________________________
Best Practice in Data Management
sponsored by Occam DM
WINNER
Sky
Experian Integrated Marketing
Sky Touchpoint Contact Centre Application
FINALIST
Alliance & Leicester
Jaywing
Smartdecisions - implementing a multi bureau approach for Alliance & Leicester
FINALIST
News International
EHS Brann Discovery
Times Online Subscriber Base
FINALIST
TANGIBLE DATA
Combining online and offline - exploiting digital and database information for competitive advantage
___________________________________________________________________
Best Prospect Data Provision
sponsored by Serendipity2
WINNER
LOVEFiLM
EDR
The LOVEFiLM Online Lead Generation Program
FINALIST
RBS Insurance
Ai Data Intelligence
Delivering & Maintaining a Prospect Universe for RBS
___________________________________________________________________
Best Data Quality Service / Initiative
sponsored by Fraudscreen
WINNER
Betfair
CDMS
Using Better Data to Grow an Online Betting Business
FINALIST
LOVEFiLM
EDR
The LOVEFiLM Online Lead Generation Program
FINALIST
Nectar
Harte-Hanks Trillium Software
Nectar Successfully Delivers 10 Million Rebranded Cards
FINALIST
Prospect Swetenhams
The Invaluable Prospect
FINALIST
Witan Investment Trust
Matrix-Data Solutions
Matrix-Data Solutions Delivers Management Information Reporting to Witan Investment Trust
___________________________________________________________________
Best Data Enhancement Service
sponsored by EuroDirect
WINNER
Sky
Experian Integrated Marketing
Sky Multiple Dwelling Units Data Solution
FINALIST
Datanomic
Devonshire Marketing Consultants
Sanctions & PEP Screening Solution (SPS) from Datanomic
FINALIST
Tri-Direct
Paragon: Using Data to transform the Door to Door Medium
___________________________________________________________________
Best Data Governance Service or Initiative
sponsored by CDMS
WINNER
D&B
Tannissan Mae
Anti-Money Laundering (AML) and Know Your Customer (KYC) Reports
FINALIST
DataGuidance
A Unique Solution for Data Privacy Compliance
FINALIST
Domino's
Lateral Group
Franchisee Portal
___________________________________________________________________
Best Applied Data Mining/Data Modelling Tool
sponsored by Xcede
WINNER
Compton and Woodhouse
Fraudscreen
Adding a New Dimension to Risk Assessment to Improve Customer Value
FINALIST
Coca-Cola Enterprises
Serendipity2
Hosting & Managing Coca-Cola's Customer & Prospect Database
FINALIST
Silent Edge - The Sales Performance Authority
The Sales Competency Data Models
FINALIST
Royal Shakespeare Company
KXEN
Audience Relationship Programme
FINALIST
TANGIBLE DATA
ROCket: Modelling the Financial Impact of Service Improvement Programmes via Increased Return on Customers
___________________________________________________________________
Data Provider of the Year
sponsored by Blue Sheep
WINNER
The Trading Floor
FINALIST
Acxiom
FINALIST
CONSUMERSKETCH
___________________________________________________________________
Data Service Provider of the Year
sponsored by Marketing Databasics
WINNER
DQM Group
FINALIST
Ai Data Intelligence
FINALIST
Marketing Metrix
FINALIST
The Software Bureau
FINALIST
TANGIBLE DATA
___________________________________________________________________
Data Professional of the Year
sponsored by Datalytics
WINNER
Jonathan Hulford-Funnell, Group Operating Officer, Experian QAS
FINALIST
Antony Lea, Senior Marketing Manager, Betfair
FINALIST
Mike Poyser, Client Solutions Director, LMG
FINALIST
Colin Rickard, Managing Director, DataFlux - West and North Europe
___________________________________________________________________
Client Brand of the Year
sponsored by Celerity
WINNER
BSkyB
FINALIST
Betfair
FINALIST
LOVEFiLM
___________________________________________________________________
Grand Prix
sponsored by EHS Brann Discovery
WINNER
Telefónica O2
Idiro Technologies
United they stand, divided they fall
2007 Results
Best Use of Data in Automotive
Winner
Car Crash Line Group
TAAP
Claimants Back on the Road Faster with PDA Forms
___________________________________________________________________
Best Use of Data in Information Technology
sponsored by Fraudscreen
Winner
Adobe Systems
G2 data dynamics
Creative Suite 3 Campaign Worldwide Product Launch
___________________________________________________________________
Best Use of Data for a Financial Institution
sponsored by DataFlux
Winner
LV=
Occam
Dynamic Database Solution
___________________________________________________________________
Best Use of Data in Charity
sponsored by meta-morphix
Highly Commended
British Red Cross
Response One Group
Profiled List Regular Giver Telephone Recruitment
Winner
Help the Aged
Talking Numbers
Maximising Income from Raffles for Help the Aged – A Virtuous Cycle of Marketing Optimisation
___________________________________________________________________
Best Use of Data for a Financial Product
sponsored by The Data Partnership
Winner
Hiscox
Tri-Direct
60/70/80
___________________________________________________________________
Best Use of Data in Travel and Leisure
sponsored by Consumersketch
Highly Commended
TUI Travel
Celerity
TUI Travel UK Customer Single View
Winner
TUI Travel
Creatormail
Thomson E-CRM
___________________________________________________________________
Best Use of Data in FMCG
sponsored by Lateral Group
Winner
Nescafé
Joshua G2/Blueberry Wave
Nescafé: Protection and Growth in a Declining Market
___________________________________________________________________
Best Use of Data in Business to Business
Winner
Vaillant Group
Timex 2007 – Replacement of Potentially Time Expired Products
___________________________________________________________________
Best Use of Data in Home Shopping
sponsored by QAS
Winner
Emap Consumer Media
Datalytics
Emap – Subscriber Retention Model
___________________________________________________________________
Best use of Data in Retail
sponsored by Acxiom
Highly Commended
Superdrug
Lateral Group
Superdrug Summer 2006: Sexy Summer Figures
Winner
Tesco
dunnhumby
Creating Customer Focused Product Ranges for Supermarket Petrol Stations
___________________________________________________________________
Best Use of Data in Utilities and Public Sector
sponsored by Talking Numbers
Winner
Tower Hamlets Primary Care Trust
Experian
Using Customer Insight to Reduce Inappropriate Accident and Emergency Attendance at Tower Hamlets PCT
___________________________________________________________________
Best Suppression Data
Winner
G2 data dynamics
Delivery and Maintenance of Client Worldwide Unsubscribers System
___________________________________________________________________
Best Practice in Data Management
Winner
BSkyB/Experian ClarityBlue
Olive
___________________________________________________________________
Best Data Enhancement Service
sponsored by EuroDirect
Winner
Fraudscreen/Identex
Fraudscreen: Predicting Customer Payment Intentions
___________________________________________________________________
Best Applied Data Mining/Data Modelling Tool
sponsored by G2 data dynamics
Winner
Chordiant/O2
Predictive Data Modelling and Business Rules in O2’s Real Time Inbound Marketing Tool Called ‘Vision’
___________________________________________________________________
Data Provider of the Year
sponsored by Datatech
Third
The REaD Group
Second
The Trading Floor
Winner
DLG
___________________________________________________________________
Data Service Provider of the Year
sponsored by Technology for Marketing & Advertising
Third
EuroDirect
Second
Celerity
Winner
DQM Group
___________________________________________________________________
Data Professional of the Year
sponsored by Direct Recruitment
Third
Bertrand Labays
Marketing Database Manager
TUI Travel
Second
Nigel Turner
Head of Customer Management Practice
BT
Winner
Huw Davis
Director
Huw Davis Partnership
___________________________________________________________________
Client Brand of the Year
sponsored by Celerity Information Services
Third
NS&I
Second
The Guardian
Winner
Nectar
___________________________________________________________________
Grand Prix
sponsored by Ai Data Intelligence
Winner
Tower Hamlets Primary Care Trust
Experian
Using Customer Insight to Reduce Inappropriate Accident and Emergency Attendance at Tower Hamlets PCT
2006 Results
Best Use of Data in Automotive
Sponsored by Acxiom
WINNER
Nissan Motors (GB), Tullo Marshall Warren for Nissan Note Launch
HIGHLY COMMENDED
REAGroup UK, The Database Group, Data Driven Marketing: A Data Management Solution for REAGroup UK
___________________________________________________________________
Best Use of Data in FMCG
Sponsored by The Database Group
WINNER
Krispy Kreme Doughnuts, TAAP for Mobile Data Keeps Retailer Sweet
HIGHLY COMMENDED
Tesco/Arla/MDC/Wiseman Dairies, dunnhumby for Using Consumer Attitudes and Behaviour To Inform Media Planning
___________________________________________________________________
Best Use of Data for a Financial Institution
Sponsored by DataFlux
WINNER
Nationwide Building Society, Talking Numbers for Linking Customer Relationship Strength to Brand Performance
FINALISTS
Alliance & Leicester, CACI for Laying Foundations for Growth
Britannia Building Society, Marketing Databasics for Lowering the Costs of Modelling
___________________________________________________________________
Best Use of Data for a Financial Product
Sponsored by New Logic
WINNER
Marks & Spencer Money, Creating the Customer Intelligence and Analysis Team
HIGHLY COMMENDED
Hiscox, Tri-Direct for Beyond the Renewal Month
___________________________________________________________________
Best Use of Data in Charity
WINNER
PDSA, EuroDirect for Segmenting Prospects by Property Price
FINALIST
The Royal Marsden Cancer Campaign, Datalytics for The Royal Marsden Cancer Campaign Supporter Segmentation Project
___________________________________________________________________
Best Use of Data in Travel and Leisure
WINNER
AIRMILES, Partners Andrews Aldridge for AIRMILES E-Dialogue Building Campaign
HIGHLY COMMENDED
London & Southeastern Railways 'Southeastern', Rapier for Data-Driven Integrated Marketing on Southeastern Trains
HIGHLY COMMENDED
Betfair, Wegener DM for Reducing Customer Churn
FINALIST
The Tussauds Group, Acxiom for The Tussauds Group: Customer Insight
___________________________________________________________________
Best Use of Data in Information Technology
Sponsored by The REaD Group plc
WINNER
Microsoft Xbox, Data Lateral for Origen
___________________________________________________________________
Best Use of Data in Business to Business
Sponsored by Ai
WINNER
Royal & SunAlliance, Marketing Databasics for Full Profit Potential
___________________________________________________________________
Best Use of Data in Home Shopping
Sponsored by Postcode Anywhere
WINNER
Vertbaudet, Response One Group for Insight-Driven Acquisition
___________________________________________________________________
Best Use of Data in Retail
WINNER
Boots, Craik Jones / 5one for Boots October Value Mailing
FINALISTS
Krispy Kreme, dunnhumby for Using customer Data in Retail Network Planning
Sainsbury's and BP, LMUK for Ghostbusting at Sainsbury's and BP
___________________________________________________________________
Best Use of Data in Utilities
Sponsored by Transactis
WINNER
British Gas, Talking Numbers for Assessing the Financial Impact of Customer Experience
HIGHLY COMMENDED
Virgin.net for Segmenting Broadband Users
___________________________________________________________________
Data Provider of the Year
WINNER
CACI
SECOND
Acxiom
THIRD
Market Location
FINALIST
Lloyd James
___________________________________________________________________
Data Professional of the Year
WINNER
Matt Button, Lexus GB
SECOND
Michael Toothill, Cancer Research UK
THIRD
Mark Pollard, O2 UK
FINALISTS
Phil Corcoran, NS&I
Paul Hayes, Times Media
Suzanne Curry, Whitbread
___________________________________________________________________
Client Brand of the Year
WINNER
Loyalty Management UK
SECOND
O2UK
THIRD
Cancer Research UK
FINALIST
Marks & Spencer Money
___________________________________________________________________
Best Use of Data in Public Sector
Sponsored by Talking Numbers
WINNER
Tees Valley Regeneration, Rocket Science for Inward Ivestment Water Campaign
___________________________________________________________________
Grand Prix
WINNER
Tees Valley Regeneration, Rocket Science for Inward Investment Water Campaign