Categories

DS Awards 2010 - Vertical Market Categories

1. Best Use of Data in Automotive

Awarded for the most effective data strategy in the automotive marketing (by manufacturers, dealerships, rental companies, fleet managers or associated products and services). Relevant activities include sales and marketing, CRM, distribution modelling and management, channel management and warranty management.

To download the Best Use of Data in Automotive entry template please click here.
2. Best Use of Data in FMCG

Awarded for the most effective data strategy in the marketing of packaged goods. Relevant activities include consumer and trade marketing, sales forecasting and territory management, online data capture and email activity, and database management.

To download the Best Use of Data in FMCG entry template, please click here.
3. Best Use of Data for a Financial Institution

Awarded for the most effective data strategy in the marketing of a financial services provider (bank, building society, insurer, credit card issuer, investment house or IFA). Relevant activities include prospect and retention marketing, customer data integration, database management, risk analysis and fraud detection and prevention.

To download the Best Use of Data for a Financial Institution entry template, please click here.
4. Best Use of Data for a Financial Product

Awarded for the most effective data strategy in the marketing of loans, mortgages, credit cards, insurance, savings and investment products, or share dealing. Relevant activities include prospect marketing, customer retention, risk and fraud management and data and channel management.

To download the Best Use of Data for a Financial Product entry template, please click here.
5. Best Use of Data in Charity

Awarded for the most effective data strategy in marketing by a fundraising organisation. Relevant activities include donor solicitation and development, database building, list and data development and volunteer management.

To download the Best Use of Data in Charity entry template, please click here.
6. Best Use of Data in Travel and Leisure

Awarded for the most effective data strategy in the marketing of hotels, airlines, travel agencies, tour operators, destinations and resorts, or sports and leisure organisations. Relevant activities include sales and marketing, CRM, customer value management, and partner and employee management.

To download the Best Use of Data in Travel and Leisure entry template, please click here.
7. Best Use of Data in Technology, Communications and Web-based Services

Awarded for the most effective data strategy in the marketing of mobile telephones, ISP and Web services, or IT (hardware or software vendor, services or consultancy provider). Relevant activities include prospect and customer marketing to either B2B or B2C audiences, sales management, channel and partner development.

To download the Best Use of Data in Technology, Communications and Web-based Services entry template, please click here.
8. Best Use of Data in Business to Business

Awarded for the most effective data strategy in a B2B marketing context (business services, property, finance, transport, or training and education). Relevant activities include market analysis and targeting, sales forecasting and management, key account management and data development.

To download the Best Use of Data in Business to Business entry template, please click here.
9. Best Use of Data in Home Shopping

Awarded for the most effective data strategy in marketing by mail order, distance selling, e-commerce and retailing. Relevant activities include prospecting and retention, response and sales analysis, channel management and database building.

To download the Best Use of Data in Home Shopping entry template, please click here.
10. Best Use of Data in Retail

Awarded for the most effective data strategy in marketing by any sector of high street retailing, other than online (see above). Relevant activities include customer acquisition, loyalty programmes and CRM, channel management and database building.

To download the Best Use of Data in Retail entry template, please click here.
11. Best Use of Data in Energy, Environment and Carbon Management

Awarded for the most effective data strategy in marketing for energy, water, carbon-neutral consultancy, or environmental services. Relevant activities include targeted awareness building, customer relationship management, resource and location planning.

To download the Best Use of Data in Energy, Environment and Carbon Management entry template, please click here.
12. Best Use of Data in Public Sector

Awarded for the most effective data strategy in the marketing of local authority, local and national Government services. Relevant activities include citizen relationship management, targeted awareness building, behavioural change management, population and catchment analysis, and e-Government.

To download the Best Use of Data in Public Sector entry template, please click here.
13. Best Use of Data in Healthcare

Awarded for the most effective data strategy in the marketing of health awareness and healthcare services, including obesity reduction, smoking cessation, alcohol awareness, primary and secondary care delivery and alternative therapies, whether provided by local and national Government or the private sector.

To download the Best Use of Data in Healthcare entry template, please click here.

Technical Categories

Please note that all entries into the Technical categories will be judged blind; to this end information provided on the entry template should not feature your company name, logo or identifying marks. Your company name should not be mentioned in the written details you provide although client details are required.

DS Awards 2010 - Technical Categories

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14. Best Data-driven Marketing Solution

Awarded for the best overall approach to the use of data – including prospect data capture and enhancement, customer database management, data screening and enhancement – in the context of a multi-channel, integrated marketing strategy.

To download the Best Data-driven Marketing Solution entry template, please click here.
15. Best Applied Data Mining/Data Modelling Tool

Awarded for the most effective new data sampling, comparison, processing system or statistical model or algorithm used in a commercial context to achieve measurable marketing outcomes.

To download the Best Applied Data Mining/Modelling Tool entry template, please click here.
16. Best Practice in Data Management

Awarded for the best new approach demonstrating improvements in the capture, control and access of data for marketing purposes either from an in-house or an outsourced/hosted environment.

To download the Best Practice in Data Management entry template, please click here.
17. Best Targeting Solution

Awarded for the best creation, enhancement and delivery of personal/business records captured with the appropriate permissions for marketing by third parties.

To download the Best Targeting Solution entry template, please click here.
18. Best Data Quality Service or Initiative

Awarded for the best service or programme aimed at advancing the quality of customer, prospect, transactional or business data through the use of processes, people and/or technology, including enhancement, suppression and validation.

To download the Best Data Quality Service or Initiative entry template, please click here.
19. Best Web Analytics and Behavioural Targeting Solution

Awarded for the best approach to using analytics based on online prospect or customer data in targeted marketing, business development and digital asset management online.

To download the Best Web Analytics and Behavioural Targeting Solution entry template, please click here.

Supplier Categories

DS Awards 2010 - Supplier Categories

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20. Data Provider of the Year

Awarded to the commercial data owner demonstrating the best data development initiative, data management programme, data sharing or distribution strategy, or data quality standards in support of clients marketing strategies.

To download the Data Provider of the Year entry template, please click here.
21. Data Service Provider of the Year

Awarded to the commercial data service provider demonstrating the most innovative data management or analytical solution for marketing purposes.

To download the Data Service Provider of the Year entry template, please click here.

Special Categories

DS Awards 2010 - Special Categories

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22. Data Professional of the Year

This category is free to enter.

Nominations are invited from entrants in the Vertical Markets categories and should be for the client responsible for the data-driven marketing strategy. Further nominations will be made by the judges and readers of Data Strategy. The award will be made to the individual who demonstrates best practice in data collection, management, manipulation or analysis, leadership in developing or implementing their company’s data strategy, or cutting edge data usage in a marketing context in any industry sector.

To download the Data Professional of the Year entry template, please click here.
23. Client Brand of the Year

This category is free to enter.

Nominations are invited from entrants in the Vertical Markets categories and should be for the brand responsible for the data-driven marketing strategy. Further nominations will be made by the judges and readers of Data Strategy. The award will be made to the client company which demonstrates the most data-driven approach to marketing, innovative use of data to solve marketing problems, or leadership in the data industry.

To download the Client Brand of the Year entry template, please click here.
24. Grand Prix

The Grand Prix winner is selected by the judging panel from the winners of the vertical market categories, and therefore cannot be entered directly.

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Categories

Vertical Market Categories

DS Awards 2010 - Vertical Market Categories

1. Best Use of Data in Automotive

2. Best Use of Data in FMCG

3. Best Use of Data for a Financial Institution

4. Best Use of Data for a Financial Product

5. Best Use of Data in Charity

6. Best Use of Data in Travel and Leisure

7. Best Use of Data in Technology, Communications and Web-based Services

8. Best Use of Data in Business to Business

9. Best Use of Data in Home Shopping

10. Best Use of Data in Retail

11. Best Use of Data in Energy, Environment and Carbon Management

12. Best Use of Data in Public Sector

13. Best Use of Data in Healthcare

Technical Categories

DS Awards 2010 - Technical Categories

14. Best Data-driven Marketing Solution

15. Best Applied Data Mining/Data Modelling Tool

16. Best Practice in Data Management

17. Best Targeting Solution

18. Best Data Quality Service or Initiative

19. Best Web Analytics and Behavioural Targeting Solution

Supplier Categories

DS Awards 2010 - Supplier Categories

20. Data Provider of the Year

21. Data Service Provider of the Year

Special Categories

DS Awards 2010 - Special Categories

22. Data Professional of the Year

23. Client Brand of the Year

24. Grand Prix