Categories
The Data Strategy Awards 2011 are now closed for entry. For reference please find below the categories that were available for entry this year.
There are two groups of categories. You may enter as many categories as you like, subject to relevance:
Business Sector categories
The following vertical market sector awards will be contested by brands that can demonstrate how their use of customer data, data platforms and technologies has engaged the target audience and driven business growth. Entrants should place the activity within the context of the brand’s wider commercial strategy and indicate, where relevant, how targets were met.
Please include a description of the various parts played in each campaign by each of the agencies and suppliers involved. Judges will look for innovative and creative use of data marketing, as well as the effectiveness of the activity, measured against its original targets.
Please click on the category you wish to enter from the list to download the category-specific entry template:
1. Financial Services
2. Telecommunications and IT
3. Travel and Leisure
4. Retail and Home Shopping
5. Charity
6. Public Sector
7. Business to Business
Discipline-based categories
For the below discipline-based categories marketers must catalogue the business aims of the activity, how it linked to the brand’s wider commercial strategy and indicate to what extent each target was achieved. Please include a description of the role the relevant discipline played in the campaign or communication. Please also declare whether the disciplinary expertise or innovation was provided by an in-house team, an external agency partner or a combination of the two.
Please click on the category you wish to enter from the list below to download the category-specific entry template:
8. Email Marketing
9. CRM
10. Mobile
11. Behavioural Targeting
12. Social Media
13. Direct Response – TV/Radio
14. Direct Response – Print
15. DM – Business to Business
16. DM – Business to Consumer
17. Best Customer Acquisition
Grand Prix
The Grand Prix winner is chosen from the winners of the above 17 categories, and therefore cannot be entered directly.