Judging Panel
Chair of Judges
Simon Kaffel, Data and Analysis Director, BSkyB
Simon has over 15 years data experience, for companies including Sky, NatWest and Marks and Spencer. An MBA graduate with a CIM diploma and a member of the IDM. Simon has a passion for data and track record of delivering high value data initiatives within a fast paced Marketing environment.
Judges
Simon Baines, Director of Customer Insight, Standard Life
Recently appointed CRM Director, Standard Life, responsible for developing new multi-channel CRM strategy. Previously Head of Customer Management with Nationwide Building Society, responsible for customer strategy, insight and CRM, including 1:1 marketing, inbound and outbound, across all channels. Passionate about better identifying and meeting customer needs in mutually beneficial ways.
Sanjeevan Bala, Head of Customer Intelligence, Clear Cell Group
Sanjeevan has over fifteen year’s experience working collaboratively with clients across multiple sectors to develop Customer Loyalty strategies, and deliver benefits in line with these strategies by successfully deploying customer insight based solutions. He has experience delivering Customer-centric solutions across the TeleComs, Banking, Retail, Media, Pharmaceutical and CPG sectors.
Sanjeevan is passionate about helping clients realise the benefits from the data and insights generated from social media and other digital channels; enabling businesses to better understand and meet the needs of their customers and to create new revenues streams from insight monetisation.
Clear Cell Group: Work with clients to help them understand their customers better, and to turn this deep understanding into enhanced business decisions and profitability.
Colin Bradshaw, Managing Director, RAPP
A senior commercial leader and marketer with over two decades of experience of the marketing mix working on both Client and Agency side, Colin leads RAPP in its aim of providing integrated direct marketing services that increase business effectiveness. At RAPP Colin works with Clients such as Mercedes Benz and Virgin Atlantic Airways and the BBC guiding data and communications strategy and implementation. RAPP is Marketing’s Direct Marketing agency of the year and is a leading Forrester Wave Marketing Services Provider.
Colin was formerly Head of Data Strategy at Royal Mail (RM), his role encompassed leadership of the company’s data strategy, spearheading the development of new data tools and RM’s intelligent mail programme. Responsible for establishing RM’s data supplier framework and directing all RM data products, Colin’s previous roles include Head of International Products and Marketing Director for RM’s top 1000 businesses.
Colin holds an MSc in Marketing and an MBA from Henley Management College.
James Frost, Marketing Director, Nectar
From Laundry to Loyalty. An experienced, and successful marketer with a background encompassing several years of classical brand marketing in Unilever, a leading global FMCG organisation, through to leading-edge CRM, DM, and Digital experience with the country’s leading retail loyalty programme, Nectar, a scheme which now has nearly 17 million account holders.
Colin Grieves, Experian
With 15 years industry experience Colin has worked for major suppliers and end users of data and DM services alike and is now a well known voice in our industry. A new era of data use in new channels is upon us and Colin is charged with developing and implementing Experian MIS go to market propositions in strategy in a new multi channel world.
Simon Hay, Head of UK & Ireland, dunnhumby
Outside the founders, Simon is the longest-serving person at dunnhumby, having joined the company in 1991 to look after its client-facing operations.
Simon spent seven years with the market analysis company CACI, working on the analysis of patterns of retailing. It was his interest in using customer insight and transforming it into business strategies that initially attracted him to dunnhumby.
Managing the Tesco relationship for the seven years up to 2001 as client services director gave Simon a broad range of responsibilities as this key client represented the bulk of the company’s activities during much of this time.
Having also handled various short-term projects outside the UK, Simon took up the challenge of leading dunnhumby’s expansion to the United States through a partnership with major grocery retailer Kroger. The quality and importance of Simon’s leadership was honoured in 2009 by Ernst & Young, who named him Entrepreneur of the Year.
Still galvanised by the challenge of gaining ever-more actionable insight from our clients’ data, Simon returned to London in 2009 to take up his new position as Head of the UK & Ireland.
Dr. Shorful Islam, Head of Business Information, ITV (ITV Online)
Dr Shorful Islam is Head of Business Information at ITV Online, responsible for Data and Web Analytics, Data Warehousing, CRM and SEO. Having completed his Ph.D. in Psychology he spent a few years in the public sector before moving to online companies analysing the vast amount of data they generate and deriving insight.
Hayley Jones, Database Marketing Manager, Park Resorts
Hayley has over 10 years experience in the travel & leisure industry, and joined Park Resorts in 2005. As Database Marketing Manager she lead the project to develop their Single Customer View database, completed in 2008. Hayley is a key function in developing targeted direct marketing comms, insight, analysis and CRM support.
Barry Leeson-Earle, Director, Acquity
With twenty years of data experience behind him, Barry has created an independent strategic data services consultancy within the agency, focused on delivering customer insight. He has integrated key elements of the data journey; processing and hosting, modelling, and insight and analytics, to a single point of service.
Barry has built upon his pioneering use of marketing prospect databases with the development of Acquity’s unique customer profiling system Continuum; a vast ‘true view’ intelligence data source which closely monitors and analyses customer behaviour patterns.
Nicholas McCarthy, Decision Management Director, SkyIQ
An expert in operational marketing, Nick has over eight years’ experience working in data driven marketing companies. Currently Decision Management Director at SkyIQ he specialises in providing consumer marketing organisations with efficient, effective and commercially focused marketing services. Nick has extensive experience supporting clients in the Computing, Retail, Financial Services and Communications Industries throughout the UK, Europe, APAC and North America.
SkyIQ is a new venture owned by BSkyB that aims to deliver world-class, real-time capability to organisations to better understand, predict and change consumer behaviour.
Clare Morgan, European leader for Communication, Media and High Tech business, Acxiom
Clare has 20 years experience in the direct marketing industry and responsibility for Acxioms’ Communication, High-tech and Media sectors across Europe. Clare leads all key client relationships and engagements to ensure Acxiom creates a strategic roadmap for its customers that align Acxiom services to customer’s business objectives and imperatives to continually deliver true value.
Shaun Pitman, Head of Data and Analysis, British Gas Business
Shaun Pitman joined British Gas Business in September 2003 as Head of Data and Analysis having spent nearly a decade working within the world of data and marketing, both supplier and agency side. He is currently responsible for three functions within the business, including, data management & development, data planning and analysis.
Kevin Slatter, Managing Director, G2 data dynamics
Kevin joined G2dd nine years ago. With his emphasis on a strong consultative approach to all aspects of CRM and data, from collection to insights, Kevin has been instrumental in creating and building G2dd’s data management and CRM capability, including a partner network for extended solutions.
He has more than 25 years’ experience in the industry, with a focus on delivering key customer insight from data, driving forward communication strategies and improving ROI. Kevin’s consultative and collaborative approach brings about the big picture solutions, cross channel and cross discipline. This has been evident in his key client involvement for Adobe Systems (Global Relationship), Reed, Amway, P&O and EuroTunnel.
Ian Trudgett, Head of Database Marketing, ING Direct
Ian is head of Database Marketing at ING Direct, and has worked in the data industry for the last 15 years. Over this time he has designed and implemented prospect and customer database solutions. These solutions have enhanced and improved business decisions though the use of reporting, analysis, targeting and segmentation models to shape marketing strategies, as well as fulfil outbound and inbound marketing campaigns.
Ian has primarily worked in the financial services sector across a range of products and brands, including credit cards, savings, mortgages, insurance, life assurance and pensions. He started his career at AXA-Sunlife and has worked at a number of blue chip companies including HBOS, Natwest and Telegraph Media Group.
Dean Turley, Director of Database Marketing, Domestic and General
As Database Marketing Director at Domestic & General, (provider of warranty services for more than 9m customers in the UK and Internationally), Dean has a dual remit covering all aspects of Campaign Management and Data Quality/Control. Previous roles have included Head of Analytics with Experian, Head of CVM at RCI (Europe) and Head of Customer Selections at Abbey/Santander.
Gordon Wilmott, Head of Data, Analytics & Planning, Zurich
Gordon is Head of Data, Analytics & Planning for Zurich Connect - focused on Knowledge Management & Marketing Strategy. In his role he leads a team who are accountable for generating commercial gain from the development and deployment of insight across the entire customer experience.