Judges
Below are the top industry professionals who kindly agreed to take part in the 2011 Awards judging:
Sarah Gilchriest, Publishing Director, Marketing Week
Mark Choueke, Editor, Marketing Week
Ruth Mortimer, Associate Editor, Marketing Week
Neil Bigley, Head of Single Customer View, Nationwide
Neil is responsible for delivering a compelling view of each and every customer, wherever and whenever it’s needed across the Nationwide Group. He has specialised in CRM and Direct Marketing for over 15 years and has led the development of Nationwide’s customer database and CRM operations.
Simon Blanchard, Head of Data and Online Marketing, Bauer Media
Simon Blanchard is responsible for developing data and contact strategies for Bauer Media. This includes scoping requirements and solutions for the forthcoming Single Customer View database solution, which will drive multi-channel communications for Bauer Media brands.
Simon manages Bauer Media's relationship with it's email service provider, enabling the company's brands to broadcast 150 million newsletters and commercial emails a year.
Anne Brunsdon, Customer Marketing Director, Best Buy Europe/Carphone Warehouse
Anne Brunsdon is Customer Marketing Director, Best Buy Europe (incl. Carphone Warehouse). She heads up Direct Marketing and Loyalty operations for the group, across 10 Markets.
She is a passionate Customer Marketer who enjoys developing innovative offer propositions and loyalty activities, for a wide range of customers; then addressing the challenge of communicating those ideas individually and directly with relevance, timeliness, customer engagement and profitability.
Gemma Christie, CRM Insight and Marketing Manager, Argos
Gemma Christie is CRM Insight and Marketing Manager at Argos.co.uk, the UKs most visited online High Street Retailer. Gemma joined the Argos ecommerce team in June 2008 after 2 years with Homebase.co.uk.
Gemma's role is responsible for CRM campaign planning, customer contact strategy, customer insight and management of the SCV marketing database. A key element of this role is email marketing and the focus to keep driving opportunities to increase and improve customer conversion.
Rebecca Hennessey, Head of Marketing Operations UK&I, Experian
Rebecca is responsible for the expansion of Experian’s multi-channel marketing services offering. She is passionate about understanding what issues impact customers needs and delivering insightful, relevant, targeted marketing that drives ROI for the business. Rebecca has worked at Experian for 6 years. Prior to this, Rebecca held several marketing and PR roles within agencies focused on banking and healthcare markets.
Simon Kaffel, Marketing Data Consultant
Simon has recently left Sky after 11 years. He was Data and Analysis Director responsible for the use of customer and prospect data in hitting Sky's Acquisition, Retention and Contribution targets. Simon is currently consulting for a number of media companies on the development of their data strategies.
Stacie Maxey, Data Analytics Manager, LV=
Stacie is a highly experienced data analytics professional, specialising in direct marketing delivery and technology requirements to facilitate customer insight, direct marketing (targeting, extraction and reporting), and modelling. Stacie has been involved with single view projects for Lloyds TSB, B&Q, RIAS (over 50’s insurance specialist) and currently, LV=.
In her field, she has bridged the gap between the business and IT, ensuring robust, flexible solutions are delivered that not only meet business needs, but are able to quickly adapt to changing requirements. Her credentials can be split into three areas – business requirements, solution architecture, and user functionality.
Bernard Page, Head of CRM, Shop Direct Group
Bernard has over 20 years experience in marketing, CRM, strategy and branding. He has played a central role in developing and implementing marketing strategy for Shop Direct Group, including the launch of new brands, repositioning existing offers, developing large scale customer contact strategies and leading a multi-disciplined CRM team.
Don Pawley, Director of CRM, Live Nation Entertainment
Don Pawley is Director of CRM (International Ecommerce) for Live Nation Entertainment, the world’s leading live entertainment company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Don joined LNE in January, having worked in Direct Marketing, Database Marketing and CRM for over twenty years, most recently at Skype and Unibet.
Shaun Pitman, Head of Data, British Gas Business
Shaun joined British Gas Business in 2003 as Head of Data Strategy having spent nearly a decade working within the world of data and marketing, both supplier and agency side. He is currently responsible for three functions within the business, including, data management, CRM and data analysis. Outside of British Gas Business, Shaun is a member of the IDM Data Council and has been a judge for the Data Strategy Awards and the DMA Awards.
Elizabeth Shepherd, Director, Business Intelligence and Web Analytics, Hotels.com
Elizabeth has been with Hotels.com and Expedia since 2006, where she started as the sole Technical Project Manager for the Web Analytics platform across EMEA for both Expedia and Hotels.com. Since then she has built a team that delivers the Hotels.com worldwide Web Analytics, Testing and Business Intelligence platforms. In her role as Director Business Intelligence and Web Analytics for Hotels.com she is responsible for managing the strategy, plan, delivery and budget for Hotels.com Business Intelligence platforms.
Jeremy Tait, Insight Director, RBS Insurance
Jeremy has worked within financial services for 8 years, as Strategy Director at Tesco Personal Finance and Head of Proposition Development at RBS Retail in addition to his current role. Prior to financial services Jeremy spent 12 years working in analytical roles in retail companies such as Tesco and Marks & Spencer. Within the Data field Jeremy has been responsible for the implementation of data solutions, customer segmentations, campaign management, product development, strategic analysis and improving marketing and customer value.
Ron Vass, Customer and Commercial Insight Analyst, British Airways
Ron has spent the last 10 years as an analyst supporting BA’s loyalty programmes. Starting life as an aircraft technician he has had a long and varied career including 18 years with IBM which included seven years as a manager in technical and marketing support roles.